I was interested to read an article by Rupert Read that is aimed at "GREEN" political campaigners.
It stressed the importance of talking to the public about things that have relevance rather than about abstract things like NET ZERO (what is it? who knows!).
CLIMATE POPULARISM (not populism)
"This begins with focussing on the lived impacts of climate decline, and resilience to them. Rather than beginning with questions of footprint and abstractions like ‘net zero’. Both of which are far less relevant to ordinary working people."
he says
"Climate is relevant to ordinary Brits primarily by way of its impacts"
It makes sense to talk about the environmental impact that people experience and how they relate to our dependence on fossil fuels.
- Floods
- Storms
- Droughts
- Wildfires
- Rising food prices
- Food scarcity
Climate action goes hand-in-hand with reducing the cost of living.
he says
"we need community orchards, forest gardens, agri-wilding, edible landscapes, and more—at scale—and we need them soon."

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